Meanwhile, manufacturers like Nike (nke) and Under Armour (ua) have increasingly focused on selling their gear through their own channels, including their e-commerce platforms.
Other players, like Lululemon, completely sell their gear through their own store channels.
Another customer and former Circuit City employee, Brendan Gilbert of Alton, said he was not surprised when he heard the store would close.
“I worked there for about a year and a half,” he said.
The planned stores have now been altered from mini stores of 4,000 square feet to mini big boxes of 20,000 square feet.
The company is also said to be studying certain retail technologies that will provide a more engaging, personalized and highly curated shopping experience across multiple distribution channels.
Circuit City averages about 50 employees per store, which means as many as 150 in Maine will be out of a job.
Athletic gear popularity has increased as more Americans wear sneakers, athletic tops and t-shirts around town, not just for the purpose of working out. Retailers like Target (tgt) and Kohl's (kss) have entered the space by moving to sell more athletic wear.
Jim Higgins of Winterport, a customer outside the store, said he is concerned about the store’s closing.
“I’m worried that I won’t be able to get my stuff fixed,” he said.
IT supplier Systemax bought the brand name after Circuit City's bankruptcy and had used it to sell electronics and media as an online retailer Circuit City.com, until late December 2012.
In October 2015, the brand name and associated intellectual property was sold by Systemax to New York area veteran retailer Ronny Shmoel.